Madya
Company Profile
Pandu Truhandito
Founder Madya.id
December 2025
Confidential
About Madya
Madya was formed in 2024 by Pandu Truhandito, when he was leading TikTok Indonesia as the Head of SMB.
Madya has 2 arms, Business Growth Partner and Ads Education Provider
We are serving growth stage companies in multiple verticals primarily in B2C services: health, finance, education, NGO and more
Vision & Mission
Our vision is to be the Growth Partner for local businesses who are ready to scale.
We achieve that by collaboratively identifying constraints and strategically deploying digital resources.
Madya as your Growth Partner
1
We win when you win
We align our focus to your business priorities and your revenue structure, not superficial metrics.
2
Make It Possibleâ„¢
We translate Founders' and Leaders' big audacious ambitions into operational rigor and real results.
3
Pioneering Leadership
We've done 0 to 1 & 1 to 10 in growth strategy and growth operations since 2012.

As an Investment Manager is to an HNWI, Madya is to a Brand.
Growth Partner is mission critical.
We've seen countless businesses and those that stop growing exhibit these 2 symptoms:
1
Your team fails to translate your vision into operations.
2
Your growth infrastructure breaks.
  • Madya operates as a growth partner to precisely address these 2 issues.
  • We build stable infrastructures so your business grows towards your vision methodically.
Growth Services
Online Advertising
  • Meta ads
  • TikTok ads
  • Google ads
Sales Operations
  • CRM implementation
  • Sales process & motion
  • Analytics
Strategic Advisory
  • GTM
  • Business Process
  • Revenue Operations
Founder
Pandu Truhandito
  • Head of Scaled Business APAC TikTok 2020-2025
  • Head of SMB Indonesia, TikTok 2020-2025
  • ex-Lazada, VP Online Marketing 2019-2020
  • ex-Meta, CSM Lead 2015-2017
Achievements
  • 3 days brand new AI event (@aideaweeks) sold out
  • 21x Return on Ad Spend for a Healthcare SMB
  • 3.7x Return on Ad Spend for a Financial Services startup
  • 40x Return on Ad Spend for an International School
Case Study
Success Case: 17% Open Day visits, 40x ROAS
Success Case: 21x ROAS

Next steps
Chat with us on your plan to scale your business.